Think of it as your own radio programme or feature.
Radio is a great medium for conveying passion, enthusiasm and trust. Let printed words explain the detail and technicalities of your message. Let audio explain who you are, why you are doing it and why you are proud of it.
Regular features can be made available through newsfeeds and listed on podcast directories. Single audio clips in MP3 format can be easily placed on websites for download and/or emailed with a newsletter (a 3min interview is a smaller attachment than most jpeg images).
Examples
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Eurolines Pass. Interview with a transport company spokesman about a new ticketing product aimed at a young consumer audience. We talked about where you can go, what you can do and how much fun you can have with the ticket. We let the printed copy cover prices and conditions . |
Nov 05 |
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Bahamas Tourism. Interview with newly appointed Director General of Tourism about her plans for boosting tourism to her country. The 3-minute clip was recorded at World Travel Market in London to be distributed by email and from the ministry website to tourism officials, colleagues in local tourist industry and travel trade executives abroad. |
Nov 05 |
Ideas
- For an audience of clients and colleagues, an investment bank might use a regular audio newsletter or blog to personalise what a fund manager is up to and what their current strategies are.
- A PR consultant handling a product launch has their main speaker recorded (or a summary of their speech pre-recorded) and emailed to attendees immediately afterwards.